How I Got Here
My technical career began at ITT Technical Institute in 2010, where I studied Computer Networking Systems and Python.
I freaking hated it.
I joined a coding bootcamp, cause, I was that kid that grew up using MS DOS to play my computer games…
I dropped out of the bootcamp.
I hated it.
Then I discovered websites and how people would pay to have one made for their business. So, I taught myself HTML, CSS, and JavaScript and began building websites in 2015.
Then I learned something many web designers conveniently leave out:
A pretty website that nobody can find—or that cannot turn attention into action—is expensive decoration.
That realization pulled me into SEO.
(Actually it was due to motivation of those 18 year olds making six figs from drop shipping, how SEO was extremely important, only to discover the six figs was from selling their drop shipping courses… F*ck those kids!)
In 2018, I earned my SEO certification through the University of California, Davis and began offering services to beauty salons and Life Insurance companies.
In 2021, life took a nose dive after losing my best friend, my father.
I went on the deep end, started studying the bottom of wine bottles and putting all of my money into NFTs. Do Not Judge Me!
Then, one day I discovered copywriting which brought me out of my slump and into my passion for writing, my love of psychology and thee business was once again alive.
From there, the work expanded into email marketing funnels, and automation.
2023 AI became my new obsession and I began to incorporate smart chatbots, booking systems, and agentic frameworks into my stack of offerings…
Over the years, I’ve grown email lists from zero to thousands, created thousands of pieces of content, consistently increased website traffic over 1500%, and helped generate hundreds of thousands of dollars in client revenue.
Those numbers matter.
But the lesson behind them matters more:
Growth does not come from stacking tactics. It comes from finding the real bottleneck and fixing it in the right order.